Custard’s Interview

G’morning! Custard here.

I heard on the grapevine that a few people have been grumbling that it was about time I put paw to paper again, and do another of my special blog posts.

It’s been a while. We all know I’m the real brains behind the operation here, but I’m a very busy chap you see?

I have far too much to be getting on with (keeping an eye on the whereabouts of that damn postman for a start) so I generally let mum keep the blog going in my absence. It’s good to keep her occupied, and out of my way (unless I need a tummy scratch, which she’s pretty good at.)

But I’m back in the blogosphere!

Tell a friend, howl it from the roof tops!

We got a call that The Outnet* wanted to make a little video with us. It was an o-fur I couldn’t refuse.

*They’re the “sale” bit of Net A Porter where most of the designer threads are 50%-70% off. Bargain hunters paradise I imagine… but as they still don’t sell collars OR squeeky toys, I have no idea why it’s so popular.

They’ve had some German hound going around fashion week, searching for shoes.

He met every fashionista out there, magazine editors, bloggers, models, designers, all in the name of sniffing out their fabulous shoes.

Now, I don’t want to say I could have done a better job…

…but let’s be honest I could have.

They got a pup in to do a real dog’s work. So I knew I couldn’t turn down the opportunity to show them my stuff.

I gave mum a few style pointers. You really can’t beat white.

Petite Bateau jumper // AG jeans // Topshop boots // Chanel bag

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We made our way to BBB for lunch.

I’d have liked to have jumped in the Furrari, but it was a nice day so we walked instead.

We were met by a whole team of photographers, camera men and sausage dog trainers.

They asked if I’d be ok to sit on a chair by myself for the interview.

The cheek of it!


I was born for this.

We sat down and started the interview.

Mum had to stifle a fit of the church giggles. For some reason she found the idea of interviewing two dogs rather silly. I don’t see why.

It’s about time we got down to some serious issues and voiced some sophisticated opinions around here.

We talked about what Sergio had been up to, while I cracked jokes and winked at mum over the table.

I tried to order a stack of woofles with bacon and syrup, but the waitress just cooed at me and tickled my chin. Not what I wanted but whatevfur.

One of my (many, varied) talents (including book-keeping, calligraphy, and fetch) is that I can bark on command.

If you hold your hand to your ear (like you’re trying to hear me say something), I’ll bark at you and wag my tail.

Now, I’m sure I don’t have to tell you that this went down rather well with the crew. They fell about laughing and I swelled with pride.

You may have the looks, Sergio…

… but watch your back, sir.

I’m an up and comer.

After filming we retired for cocktails.

Mum had a mojito, I had a Kibble Royale.

She had burrata for lunch.

And she slipped me the occasional treat.

Who could say no to this face?

Then we marched off to our next appointment*.

*a cuddle on the sofa that I’d snuck into the diary.

All in all, not a ruff day at all!

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  • Amy

    He is such a cutie – but where is the interview being broadcast? Was it just a fashion week thing or are you going to be gracing our television screens?
    I’m sad to say that Sergio is genuinely more fashionable than me!!

    • Alysia Dugan

      You can find it on YouTube; just search for Rosie Londoner. It was a very cute interview!

    • Queenie Lee

      Hey Amy, I found it on youtube πŸ™‚

      • Amy

        Thank you! x

        • Haha thanks Queenie for posting this, it’s absolutely brilliant. I think Custard may need a feature next Fashion week!

          Rosie, you look fabulous!

          Katie <3

  • They are soooo adorable! My dog would eat microphone..yep…she would definitely do that. Haha!
    I love you blog! So amazing I’ve found it! Every your post makes me smile and believe that one day I will come back to my beloved London and stay there for long long time πŸ™‚

  • Oh lovely! I needed a good old catch up with custard πŸ˜‰ Cute post Rosie!

  • Aw he is so cute. He looks like my Alfie who is a Maltese.

  • Ah!! Sergio is just gorgeous – reminds me so much of my little Eleanor! πŸ˜€ Great post! xx

  • Custard gives me dog/puppy envy!

    xo Cassandre

  • Pippa

    Looks so fun! What is the video for and when and where can we see it?! x

  • Custard, you’ve been missed! Your posts could turn any p-awful day around πŸ™‚


  • This is hilarious! You interviewing dogs lol. Aww at least they’re cuter than humans.

  • Such a fab post Rosie, just been sat at my desk giggling! x

  • Amy Fels

    Yay! @rubynralph here, we LOVE Custard! Great to see socially active woofs the world over mate, keep up the great work! πŸ˜‰

  • Heidi Rhiannon

    Oh Custard, what a little darling! Your mummy is pretty lovely too!
    Lots of love from Thor and his mummy πŸ˜‰ xx

  • Custard you are just too much

  • Lol, who knew Custard has such a lil diva side to him?!

    Cute post. And oh, my, god. Sergio? Just look at those stubby lil legs! Still, I’m quite partial to that fluff ball Custard. Second in line to my fur bag Chewbacca of course…

  • So cute!!! Love cuddles, tell him he’s the cutest ever!! πŸ™‚

  • Custard you pawsitively nail blogging every time. I have to say your writing voice captures your personality quite well. Zoe sends her woof! xx

  • Adorable! And I can’t get over those boots, unfortunately I’m 5’2″ so they would go near up to my waist!

  • AHHH ha ha ha the howls have been heard – oh Custard you handsome chap thank you for your post, it’s made me rofl from the depths of my tum. Absolutely brilliant *metaphorical tummy tickle* xoxo

  • CHG

    Ohhhh myyy dog! I can’t even process this one right now. Custard and that little Sergio (which may be one of the best names I’ve heard for a dog in a while). That is some good advertisement! Anything with a dog, sign me up.

  • ninegrandstudent

    Awh, he is so cute! This has just made me miss my dog immensely (away at university is so tough being dogless!) x

  • Alice

    Oh Custard, you will always be the star of the show (even though Rose does a great job at filling in when you can’t).

    Sergio who?

  • Emily Kalbun

    Well Custard, your Mom is a very talented blogger! We all enjoy her work (if you call it work, it is more like we enjoy her pure worry free life with wonderful travels and pleasing writing style). And yes, you totally killed it! Sergio, step aside!

    (ahahahah great post rosie…very funny)

  • This whole series is adorable. And, I saw that camera out the window! Hope that means you’ll be putting up more video posts! – a clean eating bento blog.

  • I literally jumped for joy when I read the title of the post – Custard is adorable & I always love his posts!

    Those boots look seriously sexy over the white denim.

    Hugs xoxo

  • Caggy P

    Custard, you are my favourite of all the dog-bloggers.

  • Zoe

    Custard is the absolute cutest. I’m dying giggling over the shots of you interviewing those two pups! It’s about time Custard had his moment in the sun…too bad he had to miss out on the cocktails πŸ™‚

    The What’s In Between

  • Anna

    Rosie your hair is so long, looks really good on you!
    And Custard is cute as always!
    (: Anna

  • Mayra Nunez

    OMG this is SOOO CUTE!!! I just cannot get over how adorable little Custard is! He is so precious! Rosie, please give him a good tummy scratch from me.

    Great post, Custard!

  • Dear Custard,
    I loved your post and was so excited to see you return to the blog! It seems like it’s been ages since you’ve graced us with your wit and charm. I loved reading about your big debut with The Outnet. I’m sure mum was very proud of you as well. Honestly, between us two, I think you’re the more charming of the two. Sergio may be able to spot a good shoe and don’t EVEN get me started on his own personal color-blocking, but…I can’t resist a dog who can do tricks. On command, nonetheless! You’ll always have my heart Custard (well, after my own fur-child, Tucker. I think you’d like him, actually – you two look very much alike.). Hope you have a good day! (And you, Rosie! Thanks for the post – love these!) XX

  • LOVE CUSTARD POSTS!! Sergio is cute, but I prefer fluffier dogs! Afterall, my own dog, George Michael, is good ‘n’ fluffy.

  • Oh my gosh I’ve never seen one of Mr. Custard’s posts before! I am dying. Love it.


  • Georgina Walsh

    ohhh this is SO cute! I have 3 cats but every time I see custard I really really want a dog!

  • These are my favorite posts! Custard has the cutest, most loveable little face!

  • This is so cute! I love it when Custard gets his own post. x Kate

  • arielle q.

    this is seriously the cutest post ever. custard is so clever!

    love, arielle
    a simple elegance

  • Adaleta Avdic

    I love these Custard posts; they always make me smile & giggle. Such a charming dog you are Custard πŸ˜‰

    xx, Ada

  • I love these posts, Custard is such a cutie!

  • Custard’s almost doing a job as good as you are! lol! Just too adorable.:) My poms they could never sit still for any picutres:((((


  • Rosanne

    I absolutely love this post, with all the puns and the great attitude of your dog. He’s sassy! Briljant.

  • Rosie, you’re great and all – but I think the star of the show knows who he is πŸ™‚

  • Emma

    Custard is such a cutie! The way you *he* writes is just incredible and so funny! Beautiful outfit as always Rose!

    Emma πŸ™‚

  • Your writing is so lovely. I am always so inspired by your posts and feel as if I’m reading a fairy tale with each place I travel to! I always find myself chuckling at your jokes which I find quite funny. You just seem like the loveliest person!

  • Custard is too adorable! This post must have been so much fun to write!

  • Omigosh Custart you are the cutest!

  • What can I say, other than I absolutely LOVE Custard!

  • Sponge

    Brilliant! X

  • Custard as ever, is seriously cute..However my shopaholic side is rather distracted by those fabulous boots!

  • KFunk

    So cute!! Ahem, I mean, dashing and sophisticated. Here’s the video (hope it’s okay to post Rosie!)

  • Remember iOffer?

    why do you look different – more potatoey?

    • Marnie

      Well that’s not very nice

  • this may be your cutest post yet Rosie!

    michaela X

  • Sara Barnes

    Great post Custard! My fur-kids and I loved reading it, They gave if 4 waggs of the tail. πŸ™‚

    506 Miles

  • Your dog is seriously the CUTEST thing ever!!



  • Samantha Bei

    I love Custard posts! Such a dapper gentleman. One day you’ll finally get the evil mailman Custard!

  • Queenie Lee

    This is so cute! It’s so nice to hear what you sound like, Rosie πŸ™‚

    The vid is here if anyone’s interested!

  • disqus_3M0bF8xtAD

    thank you for this post!I loved it.
    smiled from beginning to end!

  • Custard, you crack me up! You must be exhausted after a day whole day of all of those camera’s on you! I know you were born for the spotlight but even so! Perhaps your mum could make you some dog treats to help you recover from your exhausting day:

  • Custard, you crack me up! You must be exhausted after a day whole day of all of those camera’s on you! I know you were born for the spotlight but even so! Perhaps your mum could make you some dog treats to help you recover from your exhausting day:

  • Aww, what a cute POV piece! I can not wait to see the interview!

    xx Kelly
    Sparkles and Shoes

  • You look amazing, both of you, in a white look!

  • Alexis A.

    Custard is so smart and cute for a small dog!!!

  • Alexis A.

    Custard is so smart and cute for a small dog!!!

  • Seriously cracked up laughing at this Rosie!! Mr Custard is a clear star πŸ˜› x