DIY Embroidered Denim

Gucci are really excelling themselves at the moment.

Alessandro Michele, the head designer, is a dream weaver. Almost everything they send out into the world makes fashion editors go weak at the knees and has each and everyone of the world’s fashionistas reaching for their plastic.

From shoes, to handbags, to leather and denim jackets, it’s all about embellishment. Embroidery, patches, buttons, studs. It’s all about individuality and expression.

Though of course, true individuality can only be created by the individual.

So why not have a go at making your very own Alessandro inspired denim jacket?

Just think, with the money you’ll save you can pop to Italy and treat yourself to some Gucci loafers!

Vintage levis jacket diy

Here’s what you’ll need:

1 denim jacket (I went for a vintage Levis Sherpa. They’re unisex and unbelievably cosy! UK get one here, US go here)

A collection of patches (I bought mine online here, I’ll pop some of my faves below)

Once you’ve got your ingredients have a play around and see what you like. Place the patches on the jacket and jumble them about until you’re happy.

Vintage Levis Jacket Embroidery DIY

It’s well worth buying more patches than you think you’ll need.

Some won’t look the way you expected, some of the sizing can vary and you really just never know how you feel until you see them in person.

Any extras can always become future DIYs!

Vintage Levis Jacket Embroidered DIY

I added some tattoo patches to avoid it looking like an actual Gucci jacket.

Now you need to attach them.

If you’re not much use with a needle you can go for iron-on-appliqués, but they might not last as long as ones attached with needle and thread.

In my opinion the easiest option is to unstitch the lining at the bottom of the jacket and use a machine to stitch around the outline of the patches.

If you have a little more time on your hands you can hand-stitch the patches, while watching a Netflix marathon.

And if you really don’t think your sewing skills are up to either option? Take a picture of the back of the jacket with all the patches where you want them, do the same of the front. Take the whole lot into your local dry cleaner and they’ll do it for peanuts.

Whatever you decide, once you’re done you’ll have your own personalised piece of wearable art.

Vintage Levis Embroidered Jacket DIY with denim shorts

Throw it on and head out to show it off!

DIY Embroidered Snake on Levis Jacket

Vintage Levis Jacket DIY with striped shirt and denim shorts

DIY hummingbird embroidered in denim levis jacket

Vintage Levis Denim Jacket DIY

Vintage denim Levis jacket with striped shirt and denim shorts


Silk shirt // Vintage Levi shorts

Converse trainers // Brown belt

DIY embroidered jacket-10

DIY embroidered jacket-11

True Love Never Dies DYI Embroidered Denim Jacket

Toughen up little silk dresses, team with cutoffs in summer and jeans come autumn.

Vintage Levis Jacket Embroidered DIY

A vintage piece given a whole new lease of life!

Now I can’t stop thinking about those extra patches I have and these little shorts…

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  • Such a simple and gorgeous look! Love it! 🙂

    La Bijoux Bella | by mia

  • Little Miss Notting Hill

    This is SUCH a great idea Rosie, love it! x

  • I do not mean this rude! Simply curious: why the snake? I find snakes horribly gross, but my best friend loves how they feel and move. Just your preference or is the snake a symbol for something? Love the idea, and love the cut-off shorts too!

  • This looks so good!! 🙂

  • Peppermint Dolly

    This is awesome, such a great idea – love the flora!!


  • GG

    lovely idea! I would worry about looking like an over enthusiastic 5 yr old though, yours is done beautifully. The golden/peach roses on the sleeve.

  • WOW, this came out beautifully! I love the idea (and the result itself) and I think it’s better than the Gucci jacket because you can just add whatever you like the most and make it perfect for yourself. Thanks for sharing ❤️!
    Andrea | Twentyish Brunette

  • Can’t believe you DIYed this! It looks so good!

  • Isabelle Robison

    This is wonderful! I’m having a scroll through Etsy right this hot minute. Thank you for the inspiration!

  • I’m loving this whole look & considering applying a few patches to one of my denim jackets – thank you for sharing!

  • marie from heartfelt hunt

    this is just amazing – and it’s a unique piece! oh my god – i think these gucci loafers are for me the best thing anyway in this collection (except of course for the bags 😉 ) and now you could have both practically – the jacket and the loafers! 😉


  • Georgie

    THIS JACKET IS SO SICK!!! I literally can’t get over it, just keep scrolling up and down through the pictures haha. Please gimme your wardrobe.. I know I could make my own but i want THAT one

  • Kari Guastella

    What a fun DIY craft!

  • Wow! Really nice.
    You did a great job.
    Can’t wait to do something like this.

    Sabrina |

  • I love the flowers on the side panels on the back! How did you apply your patches on your own jacket? -Audrey | Brunch at Audrey’s

  • Michelle Joseph

    This is a fabulous idea!


  • OMG I just adore this!! I need a jacket like this. Correction: I need to DIY a jacket like this!

  • This is gorgeous, I’m never brave enough to do stuff like this myself, but I love this, and your photos are always so beautiful!

    Emma xxxx