L’Oréal Bronde {Behind The Scenes}

Summery, golden, shimmering hair is (naturally) a huge trend this summer.

The glossies are calling it “Bronde” and it’s basically the best of brunette and blonde worlds coming together!

I’m sure you’ve seen J-Lo’s stella performance in L’Oréal’s Preference Glam Bronde ad which is going around (if not, keep your eyes peeled!) and I was lucky enough to be asked to do the British how-to.

We shot just before I left for Australia, and we snapped a few behind the scenes shots, to give you the scoop.

At sunrise I jumped into a car and raced across London to find my home for the day. Walked in to a light drenched loft in Shoreditch and was immediately collared by the gorgeous Tracie, who was keen to get to grips with my locks.

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She had a good rummage, gave it a bit of a spritz and brush through before drying it off.

Wouldn’t life be great if every morning started this way?!

You could just roll out of bed and have a team get you ready. Throw in a Chitty Chitty Bang Bang style breakfast machine and you’d have life sorted!

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The girls worked on my bedhead using some of L’Oréal’s finest.

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While I drifted into a pre-caffeine stupor.

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I rolled through the wardrobe department…

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And emerged in my “casual, just chillin’ in my Shoreditch loft” look.

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Oversized shirt // Skinny jeans

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Popped over to Kenny; makeup artist extraordinaire, for a squidge of moisturiser and some of his salacious stories.

He’s been a makeup/hair pro for decades and has more gossip than any tabloid!

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Which is great, but it’s not all that easy to keep a straight face when he gets going!

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I took up my place on my rather gorgeous suede sofa.

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Ready to tell the camera just what was missing from my look.

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The director stepped up to give me an idea of what I should say, leapt behind the camera and started rolling.

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Talk about nerve wracking!

But it was over before I knew it, and Tracie was there to get me prepped for the next scene.

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Later we moved into the bedroom.

If this were MTV Cribs, this is where I’d say “Here’s where the magic happens…”

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I chilled on my phone, watched over by a camera crew.

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Then it was finally time to dye!

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Ready for my close up!

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I brushed the product through the roots and smooshed it in a little more at the roots.

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A little time later, we washed it out in the sink!

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(I bet J-Lo didn’t do this!)

All finished with my Bronding, Kenny finally gave me a lick of paint and the girls dried my new Bronde locks.

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Made up, with my new “do”, I got ready to shoot my big entrance.

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Outside in the sunshine is when the Bronde look really comes into its own.

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Shimmery, summery and very natural looking.

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Even better now I have a bit of a tan from Australia.

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Maje white dress (also comes in black) – HS version

 Jimmy Choo heels – HS option 1 / 2 / 3

In a whirlwind of makeup, hairspray and clothes, I changed into another look.

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Filmed a couple of very simple styles that L’Oréal recommend for your new colour.

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Popped out for a casual cuppa.

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Filmed a little festival side braid.

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I’m skipping Glasto this year, but it would have been a great place to rock out with my Bronde out!

And one last change to chill back on my sofa and talk about how much I love my new look.

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And here it is, my transformation.

What do you think?

My mum used to film ads when she was my age, so I like to think I’m channeling a little of her. She is my all time heroine, after all.

If you fancy giving Bronde a go this summer you can find L’Oréal Glam Bronde in most hair-dye aisles or online here.

Send me a snap of the finished look!

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