Nike ID

A few weeks ago Nike got in touch to tell me how much they enjoy my blog and asked if I would like to design my own pair of trainers.
Who me?
Obviously they'd made some kind of mistake, but I wasn't going to be the one to tell them! I trotted off to meet them in Shoreditch... where it all became clear.
Nike ID is a service where anyone can design their ideal trainer, running shoe, high top, bedazzled, floral, neon numbers.
You work with a designer to create something truly unique.
What's more, you do it in an old shipping container surrounded by inspirational quotes, books & designs.
It's all very East London.
Let me show you around:

My designer, Gabriel (who I went to university with as it happens!) and I whipped up these sexy little neon numbers...

They're the 'Free Run' sneakers that make it feel like you're running barefoot.
In fact they feel a bit "Tomorrow's World", like you're slipping on an extra layer of skin.

Now if I meet a cute guy when I'm running and I get flustered and forget my name, I can just look at my feet!
Practical.

At the end of your session you're given your shoe on a card which is placed into a teeny tiny shoebox.

Then you have to wait.
I waited patiently for 3 whole weeks... and this morning the stork finally delivered my babies!

What do you think?
Subtlety has never really been my thing!
Thankyou so much for having me Nike, I loved the whole experience and I'm already planning my next pair.
If you fancy designing your own runners, have a look at the ID website. You can do it online or in-store.



.

Tweet Pin It Now!