August 30, 2011

Story Deli, Shoreditch

Have you ever had pizza? (Yes this is a trick question, well spotted.) 
But... have you ever had real pizza? 
You know, the papery thin, crispy, floppy, gooey, real, Italian pizza?
The type of pizza you only get in Italy...and...erm...Shoreditch. 


Story Deli is a bizarre little Italian haven, in east London, and this is exactly where you'll find this elusive type of pizza. 
If you passed by, you wouldn't even think to peak inside, but you really shouldn't judge a book Story by it's cover. (Sorry, couldn't resist!)



Inside, you'll find a higgled-y piggled-y mix of knick knacks, art, salvaged shells and antiques, piled high along side big, wooden trestle tables and cold metal stools.  
Light streams through the vast window and clear ceiling, illuminating the open kitchen bellow. 





All the produce is local, organic and deliciously fresh.



The pizzas are quite frankly ridiculous, take a look...


We plumped for the 'Fico' with goats cheese, cured smoked ham, fig & olive tapenade, fresh red onion, capers & thyme.
& the 'Ham, Spinach & Gorgonzola' with cured smoked ham, buffalo mozzarella, gorgonzola, garlic roasted spinach, olives, mascarpone & a pinch of nutmeg.








It was the best pizza I've had in a long time and I thoroughly recommend stopping by. 
In the next couple weeks they're moving to 3 Redchurch street, but until then you can find them at the scooter shop on 64 Sclater St.
Let me know what you think! 


Update: I went to Story Deli yesterday, it's moved to Redchurch street now & it's better than ever! 
Well worth a trip. 


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24 comments:

  1. love this place! a friend took me there a few weeks ago, no idea how she found it!

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  2. I will reserve judgement until I have tasted, but for money, the best pizza in London can be found at Franco Manca in Brixton market, or I believe there is one in Chiswick - it's good to have a viable alternative though if I am rollerskating my way through Shoreditch.

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  3. I have GOT to forward this to my husband (www.lostinthelarder.com) - he'll absolutely love it! :) Looks delish! x

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  4. I adore Redchurch Street and I'm so happy to see Story are moving there! x

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  5. Oh wow! The pizza looks amazing. You should never ever judge a book by its cover if this is what you find!

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  6. Looks like something I need to try :-) Pizza's looked yummy!!

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  7. Wow, that looks delicious! x

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  8. I love the randomness of the sign outside "Coffee & cakes...& pizza"

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  9. Anonymous20:06

    lovely dress! where is it from?

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    1. Anonymous20:54

      Yes please tell us where this dress is from! It's lovely!

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  10. gawd...that looks so DELISH!!! it's such a cool place. i love those hole-in-the-wall places, they totally have character.

    [oomph.]

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  11. Ohhh Def' going to have to give that a try! x

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  12. ohmygosh that looks delish!

    xxAttention, Attention!

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  13. This just looks so good - how do you find such amazing places?!

    I've scribbled this down so I can go there once I move to London later this month - so excited!

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  14. We'll have to do the next blogger meet up here! x

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  15. These images mmmmm,,Today we had pizza at PIZZA EAST on portobello road! iTs so good!,,, thank god for that cause these images look delish!

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  16. oh wow that pizza looks amazeballs! I'm definitely going there next time i'm in the big schmoke!

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  17. Not only do i completely love this place (been a secret heaven for me and my other half since we stumbled across it) but i also love your dress, do you mind telling where from? xx

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  18. Oh wow this looks just wonderful! I really need to get me some of that pizza.

    I've been reading your blog for a couple of weeks now and I just want to say that I love it, everything I've seen and read on here has been beautiful. It makes me want to live your life! Your clothes are always so gorgeous x

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  19. just came back to this post again to say this is the post i most remember when i think about your blog! I would die for this kind of pizza here in the US...

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  20. Hi Rose,

    Upon researching reviews of Story Deli, I came across this blog post and enjoyed it so decided to read a few of your other entries. You have an engaging writing style but what has really struck me is the quality of your photos - they're remarkable! Along with the "deliciousdelicious" account on Instagram, I'd go as far to say that they're among the best I've ever seen from an amateur photographer (I checked your FAQs).

    You've given me loads of ideas for eateries to visit on my next trip to London!

    Keep up the good work,

    Nick

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  21. Hi Rose,

    Upon researching reviews of Story Deli, I came across this blog post and enjoyed it so decided to read a few of your other entries. You have an engaging writing style but what has really struck me is the quality of your photos - they're remarkable! Along with the "deliciousdelicious" account on Instagram, I'd go as far to say that they're among the best I've ever seen from an amateur photographer (I checked your FAQs).

    You've given me loads of ideas for eateries to visit on my next trip to London!

    Keep up the good work,

    Nick

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  22. Anonymous16:49

    "the papery thin, crispy, floppy, gooey, real, Italian pizza? The type of pizza you only get in Italy.."?

    Girl, I'm sorry, but I don't think you know what you are talking about! I'm Italian and the pizza at Story Deli has nothing to do with Italian pizza, the thin crispy dough that crumble as you try to cut it doesn't remotely resemble what an Italian pizza dough should be like. They don't serve Italian pizza at Story Deli, they serve some sort of pretentious interpretation of what a "sophisticated" pizza should be like. Which is fine. But to call it one of the best "real" pizzas around is a very long stretch, and to charge you £16 for it and for the privilege of eating it at a communal table sitting on uncomfortable reclaimed stools is a blatant rip-off. So ridiculously overpriced.

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  23. Cannot wait to come down to London next week and try this place out!!!

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